Whether you’re marketing your local franchise or planning a communications campaign for entire franchise system, here’s a very useful new free resource!
Hope’s By The Way is a new blog with daily updates tipping you off to great upcoming opportunities to promote your business to your local media. The host, Hope Salley, offers fun facts, awareness days, and other great angles for you to approach your local newspaper or other media.

Hope's BTW
Are you marketing an ice cream shop franchise? Take Hope’s tip about the upcoming “National Ice Cream Day” and reach out to your local media to inform them about an event at your shop.
Are you promoting senior care services? Take Hope’s tip about “Gorgeous Grandma’s Day” and create a memorable news release celebrating your franchise’s clients.
Not matter what your category is, be sure to check this free resource to find interesting ways to promote your franchise.
Click here to see Hope’s BTW on Twitter
Click here to see Hope’s BTW blog